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Because even if he pays his share of the rent, he’s not going easy on you. And if you don’t have the rent, get ready to drop and give him 50 before your 10-mile run

When you’re a successful entrepreneur with a private jet company, a stake in the coconut water craze and an owner of an NBA team, you don’t take fitness decisions lightly.

Joining a gym – or even buying a chain of them – just won’t do. You’re all in on everything you do.

So if you feel you need to develop mental toughness backed by awesome physical stamina, you hire the best: a U.S. Navy SEAL.

(YouTube)
(YouTube)

In 2010, Jesse Itzler, an entrepreneur, author, former rapper, co-founder of Marquis Jet and an owner of the Atlanta Hawks, did just that. He recruited SEAL David Goggins to live with him for a month and develop a regimen for him.

(YouTube)
(YouTube)

Goggins isn’t just a run-of-the-mill super soldier. According to Outside magazine, he’s one of the toughest men on the planet. He holds the 24-hour record for pull-ups — 4,030, or 168 per hour — and has placed highly in numerous ultra-endurance races. In 2006, after just taking up running months earlier, Goggins placed fifth in the 135-mile Badwater Ultramarathon.

(YouTube)
(YouTube)

Itzler wrote about his plan in Living with a SEAL: 31 Days Training with the Toughest Man on the Planet, but Outside magazine recently asked him how much of the regimen has stuck after 6 years. Did Itzler actually change from the experience?

Here’s what Itzler says he learned:

Daily workouts

(YouTube)
(YouTube)

Itzler tries to “so something hard every day… “I do a workout every morning in which I purposefully try to make myself uncomfortable. It sets me up for the rest of the day by reminding me that I can choose to be OK in the midst of tough challenges.”

Don’t let the little stuff slide

SA SEAL 2

I have this little voice in my head that says, “I know you don’t want to do this, but just do it anyway.” In other words, there’s far less stuff that I put off until tomorrow. On the whole, I think this makes me more productive and probably even happier.

Keep things simple

“For example, I’ve gone from having countless pairs of shoes to just a few. I’ve found that eliminating not-so-important choices really frees up my mental capacity to think about the important ones.”

Say no to stuff

“Goggins forced me to complete massive workouts every morning, so inherently, I had less time to do other things. As good as these workouts were for my physical health, they may have been even better for my mental health because they forced me to prioritize my time more seriously, which I still do today,” Itzler told Outside. “I put my life into four buckets: I sleep seven hours a day. I take three hours for myself so I don’t resent the people I’m closest to. I work for about eight hours. And I set aside six hours for hygiene and all the other random stuff that comes up. I don’t let anything encroach upon the sleep, me, or work buckets, which means turning down unimportant things. Time is the most precious resource there is—you have to protect it.”

Always have a plan

“My entrepreneurial life really mirrors the mind-set of a SEAL or training for a big race: there’s preparation and game planning, plus execution. To do the latter well, you need to nail the former.”